Select a Client Brief
This week brings together everything you’ve explored – from research and frameworks to AI integration – into one final project. You’ll choose a real-world business challenge, shape a practical and innovative solution, and present your ideas in both written and visual formats to demonstrate your consulting potential.
In this part, you’ll take everything you’ve learned so far and apply it to a real client brief. It’s your chance to show your creativity, problem-solving skills, and professionalism by producing a structured consulting proposal.
You’ll define the problem, develop an innovative, AI-informed solution, and present your recommendations with clarity and confidence. By the end of the week, you’ll have a draft report and a presentation that demonstrate how you can think – and communicate – like a consultant.
By the end of this part, you’ll be able to structure a consulting proposal that clearly defines a client’s problem, presents evidence-based recommendations, and integrates AI tools effectively.
You’ll also learn how to create a professional report and a persuasive presentation that communicates your solution with clarity and impact.
Your deliverables in this part include a completed Business Challenge Poster, a 1,000-word written report outlining your consulting proposal, and a presentation that showcases your ideas clearly and creatively.
Both submittable pieces (written report and creative presentation) should highlight your understanding of the client’s challenge, your recommended solution, and how AI adds value to your approach.
Explore client briefs
Below are the four client briefs, ONE of which is to be chosen per student/cohort.
The briefs can be accessed below. The written PDF verisons of the briefs are available in standard format and SEN format. You can access the videos, in which you will hear a representative of the company detailing the brief, by clicking on the white button that stays 'Watch video'.
Design a fast, secure, and integrated digital onboarding solution to modernise banking systems and improve customer experience.
You’ll create a solution that customers and staff can trust, defines responsibilities across teams and systems, and complies with banking regulations, data protection requirements, and cybersecurity standards.
Design a safe and practical plan for using AI in finance, reporting, and people management.
You’ll create a solution that people can trust, clearly shows who is responsible for what, and follows recognised rules and standards for data and security.
Design a practical, AI-informed go-to-market strategy.
You'll propose a solution that's focused on trust, messaging, and repeat customer acquisition.
Design an AI-powered scorecard that helps choose the best city areas with confidence.
You’ll create a practical solution that finds reliable local healthcare contacts and takes into account real-life limits, such as budget, time, and whether people will actually use it.
Design a complete sales and customer loyalty plan from start to finish.
You’ll create a solution that can grow with the business, doesn’t cost too much, and works smoothly with Shopify.
What is the AI Client Simulation?
The AI Client Simulation is an interactive tool that lets you practise defending your business proposals.
You’ll input a business problem and your proposed solution, and then engage in a simulated client meeting. The AI-powered client will ask challenging, thoughtful questions just like a real stakeholder would, pushing you to explain your reasoning, reflect on your decisions, and justify your ideas.
It’s your space to refine your proposal, enhance your communication skills, and gain confidence in presenting your solutions.
Face realistic challenges – Step into a simulated client meeting and defend your business proposal with AI-powered questions inspired by real-world consulting scenarios.
Refine your ideas – Use the simulation to refine your solution, build clarity in your thinking, and practise justifying your decisions to a client.
Boost your confidence – Gain valuable feedback and strengthen your proposal, all while building the confidence to present your ideas effectively in real-world settings.
Input your proposal – Input your business problem and submit your proposed solution to the AI Coach.
Defend your ideas – Engage in a simulated client meeting, where an AI-powered Coach will ask probing questions to challenge your thinking and test your reasoning.
Review your feedback – Receive detailed, constructive feedback on your presentation, solution, and communication style.
Refine and strengthen your proposal – Use the feedback to make improvements and enhance your proposal, gaining confidence along the way.
Set up your simulation space
Prepare by pasting your business problem and proposed solution into the ‘My Simulation’ section and customise your client interview space.
Meet your AI client
The AI-powered Coach will review your proposal and ask you realistic, thought-provoking questions to challenge your thinking and test your solution.
Receive constructive feedback
Get instant feedback on your reasoning, communication, and how well you defended your ideas.
Track your progress
Reflect on the feedback to improve your proposal and gain confidence in presenting your ideas, all while strengthening your consulting skills.
